The AI takeover of Google Search starts now – The Verge
This is the new look of Google’s search results page. It’s AI-first, it’s colorful, and it’s nothing like you’re used to. It’s powered by some of Google’s most advanced LLM work to date, including a new general-purpose model called PaLM 2 and the Multitask Unified Model (MUM) that Google uses to understand multiple types of media. In the demos I saw, it’s often extremely impressive. And it changes the way you’ll experience search, especially on mobile, where that AI snapshot often eats up the entire first page of your results. There are some caveats: to get access to these AI snapshots, you’ll have to opt in to a new feature called Search Generative Experience (SGE for short), part of an also-new feature called Search Labs. Not all searches will spark an AI answer — the AI only appears when Google’s algorithms think it’s more useful than standard results, and some sensitive subjects in categories like health and finances are currently set to avoid AI interference altogether.