Value creation in the metaverse – McKinsey

With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore. … The metaverse will significantly impact our commercial and personal lives: $120b+ in investment has flowed into the metaverse so far in 2022, 79% of consumers active on the metaverse have made a purchase, >15% of corporate revenue is expected to come from the metaverse in the next 5 years according to 25% of senior executives.