Elizabeth Arden launches shoppable virtual store to reach new generation – PYMNTS

The Revlon-owned beauty brand created the metaverse shopping experience in partnership with experiential eCommerce platform Obsess and launched it Tuesday (May 16), Elizabeth Arden said in a Wednesday press release. … Elizabeth Arden’s new virtual store’s interactive features allow visitors to immerse themselves in historical photos that tell the story of the brand and its founder, play games and take quizzes to learn about skin care products and regimens, and collect tokens as they browse through the site to win a prize, according to the press release.