He wrote a book on a rare subject. Then a ChatGPT replica appeared on Amazon. – The Washington Post

Experts say those books are likely just the tip of a fast-growing iceberg of AI-written content spreading across the web as new language software allows anyone to rapidly generate reams of prose on almost any topic. From product reviews to recipes to blog posts and press releases, human authorship of online material is on track to become the exception rather than the norm. … What that may mean for consumers is more hyper-specific and personalized articles — but also more misinformation and more manipulation, about politics, products they may want to buy and much more.