Will metaverse marketing survive the current tech rout? – Marketing Dive
[W]riting off the metaverse at large may be premature despite the higher risks in areas like data privacy. One doesn’t need to look far to see brands in a number of categories continuing to deploy metaverse strategies to connect with young consumers, foster community and support hybrid experiences. Rather than a curtain call, the current phase of metaverse development could be more of a hibernation period. What emerges following the rout may be a metaverse with clearer definition but a more limited scope compared to the far-flung descriptors that colored early excitement for the Web3-adjacent space.